L'Oréal Professionnel Inoa Permanent Hair Dye.

L'Oréal Professionnel Inoa Permanent Hair Dye now has a new formula with improved results. This ammonia-free hair dye offers a permanent coloring solution with optimal results and great comfort. Indeed, this new formula has some features that differ from the old one. Firstly, the formula is vegan, free from ingredients of animal origin. Secondly, it is a fluid formula thus being faster and easier to apply and extend to the lengths as well as to mix and rinse. Thirdly, this new formula offers 48% more shine than the previous one. And lastly, it presents a more sustainable image with a tube made of 95% recycled aluminum. At the same time, this formula features the exclusive ODS (Oil Delivery System) patent with 60% oil, which guarantees a high-impact color, shine, and scalp comfort.